Advantages of online stores

Consumers seek to purchase their products easily, quickly and safely; something that is undoubtedly part of the advantages of online stores, where you can select from a wide catalog of articles the one that meets your needs without leaving your home; discover everything you need to know about the subject.

What is an online store?

Online stores or Ecommerce are platforms within the internet that offer products and services to consumers; Those that can be promoted through social networks, their own page or any other site within the web.

It is a virtual site that is accessed in order to carry out purchase and sale transactions, all through the internet, where today its procedures and payments are increasingly diverse and secure, thanks to systems such as PayPal.

This form of commerce makes it possible to quickly capture consumers who are maintained thanks to their adequate shopping experience and the fact that they do so without having to visit a physical commercial establishment; since the whole process is followed through the internet.

For entrepreneurs, being part of an online store represents entering a world that is booming and where they can keep their products permanently displayed in different sections.

If you find the content of this article useful and interesting, we invite you to read other publications already available on our blog, to continue learning about cutting-edge topics.

Operation of an online store

Companies that have virtual stores display in them a catalog containing the products or services they have available, so that a potential customer can select the one that is of interest to them and thus start the process.

Once the user chooses what he needs, he formalizes his payment by choosing the means that generates the greatest confidence, but always electronic, and establishes the address where he wishes to receive the product he has purchased and finally the order reaches its destination.

So the whole process is extremely quick and easy; In addition, the online store has support and customer service; where they process each of the users’ concerns, process the returns of products or money, which is also essential as part of the trajectory and prestige of a good ecommerce.

The dynamics of each online store is what makes the difference in their customer-company relationships, allowing them to gain prestige at the web level to increase the trust of its users, who will incline their preferences towards it when buying a product or purchase a service.

Advantages of online stores

A virtual store offers a series of benefits to both consumers and commercial business owners, among which the following stand out:

  • You can buy and sell anything, even if they are not physical objects, such as music, applications, software, games and more.
  • Some products do not require a stock or transport such as digital books, pictures, films and others.
  • They operate 365 days a year and 24 hours a day; so they are available when a customer wants to search for the product that interests them.
  • Your marketing can be segmented and measurable at any time; with advertising campaigns directed specifically to certain groups of clients, thereby achieving their loyalty.
  • The market for an online store is the whole world, without borders of race or language limitations; what they seek they will always find it even if they have to cross from one continent to another to get there.
  • Logistical costs are reduced and your inventories are updated according to the demand for your products.

By having an online store you can buy and sell whatever; only making sure to keep the website optimized and guaranteeing the satisfaction of every customer who chooses to do business on your platform instead of any other.

Digitization of companies

With the digitization of companies, you will be able to automate all their processes and offer a quality service to your clients; With this, you have efficient and fast responses to meet their needs, which translates into an increase in your productivity and considerable savings in effort, costs and time.

What is business digitization?

It is a global process through which you redefine and adapt your business model, adapting it to the changes frequently experienced within the commercial market; where consumers demand products that are suitable to meet their needs.

Over the years, new technologies have been developed that facilitate many of the usual processes within a company; as well as on the way in which they can relate to their suppliers, clients and even workers. It is nothing more than the digital transformation that surrounds the business world and that you must adapt as part of your business if you do not want to be left behind.

It is essential that you make a series of profound changes adjusting new technologies, digital tools and all technological resources in order to make your processes increasingly profitable and routine activities to be carried out in the shortest possible time; improving communications both internally and externally.

Objective of the digitization of companies

Making your business part of the digital age has different objectives, but together they allow you to remain in competition within the market, attracting a greater number of potential customers and retain them thanks to the satisfaction achieved with your products. In general, with digitization you will achieve:

  • Improve the experience of each of your clients; who will be able to make their purchases through a few clicks without stopping to fill out forms and deciding what information they are interested in and when they want to receive it; which translates into better communication with them.
  • Attract professionals interested in being part of your company and who remain in it for a long time thanks to the conditions and suitable work environment that you provide; your possibilities for the implementation of teleworking are even expanded.
  • Increased productivity by having satisfied workers, agile processes that reduce costs and simplification of many tasks that previously required more time to perform.
  • Quick decision-making in solving problems, since you will be able to prioritize some actions over others and direct your efforts to benefit the joint growth of the entire organization.
  • Growth of your business, as a result of attracting a greater number of clients and having specialized professionals in charge of each of the production processes. The income of your company will multiply without the need to make large investments.
  • Quick adaptation to market changes; keeping up with the technological changes that continue to develop; which makes it easier to know what the new consumption demands are and what you must offer to cover them.

The digitization of companies is a change that has come to stay, it is called the fourth industrial revolution, which is a challenge for many businesses regardless of their size.

There is no definitive guide on how each company should face this situation; But what is evident is that they must adjust to it in order to remain in competition at the commercial level.

It is key in taking this step, it considers that the digitization of a company is a process that goes from top to bottom, beginning with the design of a strategic plan to follow to transform each of its areas in order to achieve the scheduled goals.

In essence, it will be to create a business model that is strengthened with technological advances to cover the weaknesses of the company and provide its clients with what they demand to satisfy their needs.

Content management system

There are digital tools that make it easier for Internet users to create, manage and modify the information they upload to a website, without requiring special technical knowledge to do so; This is precisely the primary function of a content management system; discover everything about them and more.

What is a content management system?

They are identified in abbreviated form as CMS and it is software that allows you to build a website easily without having to write all the codes from scratch; which is definitely useful if you don’t know anything about the subject.

With it it is also possible to create your pages, modify them whenever they consider it necessary, upload quality images and videos and provide them with high-value content for users that lead them to quickly position themselves in the first places of preference within the internet.

In other words, when using a CMS, it is no longer essential to develop your own system to give rise to websites, to store videos, images, information and other functions, since with this manager you will have all the basic infrastructures for your page, taking advantage of in this way the time available, focusing on polishing the other parts of your platform.

How does a CMS work?

You will find a good example of the practical operation of the content management system when using applications such as WordPress, in which, thanks to the CMS, uploading the information is really similar to working with Microsoft Word.

Otherwise you would need to write a static HTML file and then upload it to your server; something that is really complicated if you do not have experience in the matter.

It also allows you to load and manage multimedia content, browsing your library without having to interact directly with your web server. While on the other hand everything you upload to your page will appear for your visitors as you wish.

Parts of a content management system

Seen at a technical level, content management systems are made up of two main parts that work together:

  • A CMA tool or content management application, with which it is possible to add and manage the information that you upload to your website.
  • A CDA tool or content delivery application, which is a Backend process that is responsible for storing everything that enters your CMA so that it is visible every time a user enters your page.

There are different popular content management systems within the digital market; An example of this is precisely WordPress, which covers at least 40% of websites; for having a real open source.

In turn, among other popular CMS are Drupal, Joomla, Magento, Squarespace, Wix, TYPO3 and more.

Most of these content managers are flexible and easy to use, some are oriented to a specific use such as Magento and eCommerce, but in general they can be used to create essentially any web page and keep it updated efficiently without sacrificing too much time.

Choosing the right content management system will depend on your particular needs, since none will be the best in 100% of situations, but they are a flexible and easy-to-use solution; which in turn is the best global alternative.

To develop your website with a CMS you just have to follow the following steps:

  • Acquire a web hosting and a domain name.
  • Install the CMS by selecting it from your web server.
  • Configure the content management system and determine how your pages look and how they work.

Ready, then you only need to start writing the information you want to publish, using the interface of the content manager you have chosen.

Drupal operating system

There are tools that allow you to manage content, publish, edit, add or remove content from any website; what you can do from your mobile, tablet or personal computer by having a Drupal operating system; discover everything you need to know about him by reading this post.

What is a content management system?

Content management systems are usually identified with the acronym CMS and are written using a special programming language to run inside the computer where the databases and the web server are located.

When a user needs to access a certain online page, the system combines the information with other added resources such as CSS files, images, JavaScript, etc; to build the site that is being requested.

All this is part of the CMS infrastructure, While operating systems such as Linux, PHP programming language, Apache web server and MySQL database are known as LAMP environment.

What is Drupal?

Drupal is basically a flexible CMS that is based on the LAMP environment; that has a design composed of modules that allows removing or incorporating certain functionalities just by installing them.

In fact, you can easily change the appearance or design of a website. The Drupal operating system has a basic download that includes a core containing the PHP files essential to execute the essential functions of the CMS, as well as other modules with additional themes and resources.

On the other hand, it is a CMS that is compatible with technological environments such as:

  • Windows or Mac Os instead of Linux.
  • With web servers like Nginx or IIS instead of Apache.
  • Using PostgreSQL or SQLLite database instead of MySQL; In addition, it can be replaced by other compatible systems such as MySQL, MariaDB or Percona.

If you find the content of this article interesting and useful, we invite you to read other publications already available on our blog.

Why use the Drupal operating system?

Now that you know more exactly what Drupal is, it’s time to share with you the reasons why you should be encouraged to use it. This content management system is an interesting option to build the website for you, so among the compelling reasons to use it are the following:

  • In case you need a small website with static HTML pages, without tedious or complicated assembly systems, which require a lot of time to be able to bring you benefits.
  • It is a simple CMS ideal for less experienced content editors.
  • Drupal is a general-purpose CMS, which is easy to adapt to your needs because it has basic functionality that is really easy to apply and efficient.
  • It has fewer restrictive software licenses and has been developed by the global community.
  • It has modules that allow it to be expanded according to your requirements. Adapting to different types of environment and projects.
  • It uses a PHP language and does not depend directly on any platform, in which case it can be run by any hosting service that interests you.
  • You can personalize your content without having to touch a single line of codes.
  • With Drupa you can build dynamic, powerful and very flexible websites.
  • It is a CMS that is growing and that is increasingly used by millions of users.

Drupa is currently employed by important companies in the world, among which are Los Grammy’s, MTV, Grupo Éxito de Colombia, Inter-American Development Bank, The Economist, Johnson & Johnson, NASA, The Weather Channel , Harvard University, Tesla and many others.

Its great acceptance is due to its flexibility in terms of graphic design and easy editing, which drastically reduces the time spent by the professionals in charge of its management; who in turn make the most of its versatility for the creation of all kinds of content, be it texts, images or videos.